This post builds a bit on the last one. I’m not sure if it’s just that I’m paying more attention during this trip, but compared to any other country I’ve ever visited, Australian nativism seems to be a bigger deal here than anywhere else. What I mean is this: “Australian made” is stamped on everything that it could be possibly stamped on. It’s on food, on consumer goods, on cars, everything. It’s most obvious on food, and most ridiculous too.
The picture below sums it up–Kraft is certainly not an Australian brand and this shouldn’t be fooling anyone. But someone thinks it’s a good idea to put “100% Aussie Peanuts” on the jar. They must think they’re appealing to someone.
100% Aussie Peanuts
This seems to be something different than the locavore movement in the US or the regionalist cuisine movement everywhere else. In France, for example, no one cares that the butter is French specifically, what matters is the region. At our local supermarket in Ithaca even, “Grown in the USA” is becoming less important than “locally sourced.” I’ve heard that people can get pretty excited about Korean rice and beef in Korea or Japanese whatever in Japan, but even there regional origins seem more important. In Australia, from what we’ve seen (and wine is the exception), the main issue is simply whether or not the food is made in Australia or not. We haven’t seen “Queensland pineapples” or “Tasmanian lamb.”
Perhaps we’re just not looking in the right places. I wonder what this is all about.